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Magazine Business Plan Template [Updated 2022]

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IV. Customer Analysis


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Demographic Profile of Target Market

[Company Name] will primarily serve consumers throughout the US who are between the ages of 18 and 50.

The precise demographics of individuals living in the U.S. are as follows:

 United States
Total Population312,796,426
Population Male49.00%
Population Female51.00%
Median Age37.5
Target Population by Age
Age 18 to 249.99%
Age 25 to 3413.08%
Age 35 to 4412.94%
Age 45 to 5414.64%
Age 55 to 6412.43%
Median Household Income$57,639
Households w/disposable income
Income $50,000 to $74,99918.03%
Income $75,000 to $99,99912.97%
Income $100,000 to $124,9998.65%
Income $125,000 to $149,9995.40%
Income $150,000 to $199,9995.12%
Income $200,000 and Over5.34%

Customer Segmentation

The Company will primarily target the following customer segments:

  • Young Adults: The first target group consists of consumers who are between 18 and 25 years of age. While this group mostly consists of college or university students who like to read free content, the group increasingly subscribes to digital editions of their favorite publications. According to a recent survey by Statista, young adults read more magazines than any other age group in the United States, which is why this group will be the biggest contributor in the magazine’s sales.
  • Affluent Consumers: The second target group is comprised of affluent consumers who are interested in hobbies and leisure activities such as wine and travel, and are more likely to pay a premium for high-quality print editions.
  • One-time purchasers: The Company will place magazines at newsstands and airports in order to target consumers who do not maintain a subscription, but who are interested in the current edition of the magazine.
  • Companies: The magazine will offer ad space to various companies and businesses located across the United States.
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