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Liquor Store Business Plan Template [2019 Updated]

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I. Executive Summary


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Business Overview

[Company Name], located at [insert location here]will be a community and quality focused liquor store brand based out of Atlanta, GA. [Company Name] will strive to offer customers a unique alcohol-buying experience along with the widest variety of product offerings available anywhere in the area. The company flagship store will foster a friendly, warm and consultative environment while keeping both prices checkout time low.

Products and Services

[Company Name]’s product offerings will include a comprehensive range of whiskey, cognac, vodka, tequila, rums, Champagnes, wines and beers. The company will provide customers unprecedented access to both luxury and mainstream brands, at fair and affordable prices. While wines and liquor will be the Company’s primary product offering, [Company Name] will supplement retail sales with an alcohol catering division. This part of the business will supply and serve alcohol for benefits, private events, parties, etc. in the Atlanta metro area

Customer Focus

[Company Name] will primarily serve the residents, aged 21 and older who live within a 10- mile radius of our store. The demographics of these customers are as follows:

  • 416,000 residents
  • 1,750 workers (who do not live the neighborhood)
  • Average income of $54,700
  • 38.9% married
  • 49.6% in Mgt./Professional occupations
  • Median age: 34 years

Management Team

[Company Name]is led by [Founder’s Name] who has been in the liquor store business for 20 years. While [Founder] has never run a liquor store himself, he was assistant manager at another store previously. As such [Founder] has an in-depth knowledge of the liquor business including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.).

Success Factors

[Company Name] is uniquely qualified to succeed for the following reasons:

  • There is currently no quality liquor store in the community we are entering. In addition, we have surveyed the local population and received extremely positive feedback saying that they explicitly want to frequent our business when launched.
  • Our location is in a high-volume area with little direct traffic, and will thus be highly convenient to significant numbers of passersby each day.
  • The management team has a track record of success in the liquor business.
  • The liquor store business is a proven business and has succeeded in communities throughout the United States.

Financial Highlights

[Company Name] is currently seeking $330,000 to launch.Specifically, these funds will be used as follows:

  • Store design/build: $165,000
  • Working capital: $165,000 to pay for marketing, salaries, and land costs until [Company Name] reaches break-even.

Top line projections over the next five years are as follows:

 Year 1Year 2Year 3Year 4Year 5
Total Revenues$548,962 $774,907 $1,460,823 $1,706,778 $2,431,412
Total Direct Cost($274,481)($371,215)($689,371)($418,338)($436,959)
Gross profit$274,481 $403,692 $771,452 $1,288,441 $1,994,454
Gross Profit Margin (%)50%52%53%75%82%
Total Other Expenses($279,550)($350,822)($704,244)($972,774)($1,575,558)
EBITDA($5,069)$52,870 $67,208 $315,667 $418,896
Depreciation($9,820)($9,820)($9,820)($9,820)($9,820)
Amortization & Impairment$0$0$0$0$0
EBIT($14,889)$43,050 $57,388 $305,847 $409,076
Interest Expense-Debt($8,815)($7,668)($6,444)($5,143)($3,763)
Interest Expense-Leased Assets$0$0$0$0$0
Interest Income$0$0$0$0$0
Other Income (Expenses)$0$0$0$0$0
Pretax Income($23,704)$35,382 $50,944 $300,703 $405,313
Income Tax Expense$0($3,436)($17,831)($105,246)($141,860)
Net Income($23,704)$31,946 $33,114 $195,457 $263,454
Net profit (%)-4%4%2%11%11%
Liquor Store Business Plan Template [2019 Updated]
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