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Liquor Store Business Plan Template [2019 Updated]

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V.Competitive Analysis


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Direct & Indirect Competitors

The following liquor stores are located within a 10 mile radius of [Company Name], thus providing either direct or indirect competition for customers:

Sigels Liquors

Founded in 1905, Sigel’s is a Atlanta-based wine, beer and liquor store that operates 10 stores in the Atlanta area. Sigel’s Beverages prides itself on carrying a vast selection of hard-to-find, hand-crafted spirits. This includes more than 225 single-malt scotches, single-barrel bourbons, rare wines and cognacs, imported brandies and vodkas and microbrews.

Sigel’s locations are designed to have a comfortable, elegant atmosphere with informational displays including video loops highlighting products. It also has a warehouse and sales of more than $125 million last year, including a large business selling liquor to restaurants.

Sigel’s Wholesale division is North Texas’ most comprehensive full service beverage alcohol distributor – specializing in unmatched personal service. Sigel’s offers the area’s most complete selection of spirits (ranging from the most popular to the most difficult to source), wines, beers and ales of all types, glassware (direct distributor for Libbey and Riedel), bar supplies and associated products. Sigel’s fleet of delivery trucks makes am and pm deliveries six days a week.

Total Wine & More

Headquartered in Potomac, MD, Total Wine & More owns more than 90 stores in 15 states nationwide, as well as in Canada. Although Total Wine specializes in wines, its stores also include beer and liquor in their product portfolio. The company’s stores sell, on average, 8,000 different types of wine, 3,000 kinds of spirits and 2,500 varieties of beer. Total Wine & More has 100 superstores and is expecting to continue to expand operations. By having numerous retail locations, the company can use its leverage to secure low-cost contracts with breweries, distilleries and wineries, which can benefit consumers in the form of cost savings. The company also sells wine accessories like decanters, as well as cigars and other products. About 57.0% of revenue is generated from wine sales.
This company has recently begun expanding to Canada, as well as to western states such as Arizona, California, Texas and New Mexico. In 2013, the company implemented plans to have at least two stores in Washington, where a new law ended the state’s retail monopoly on liquor. New locations are bringing in additional revenue by expanding the company’s reach to new markets. IBISWorld estimates that Total Wine & More will earn $1.6 billion in 2014.

Goody Goody

Starting out in 1964, Goody Goody has grown to be one of the major liquor suppliers at the wholesale level for higher end restaurants and hotels in DFW.
Goody Goody Liquors Inc., operates 23 stores in the area. It opened two stores in 2013 in Houston and one more is planned for 2014 Locations include Harley’s Liquor in Longview, BuckEye Anna, Little Elm and Colleyville.

The store’s inventory includes thousands of types of wines, liquor and beer and a walk-in wine room includes some rare bottles. The store offers tastings of several Texas based Vodkas, Wines and Bourbons, as well as many other liquid libations and exotic elixirs.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • High-End Focus: [Company Name] will focus solely on high-end beer, wine and liquor lovers, which is a fast growing market segment by revenue. By focusing on high-end customers, vs. the mass market, we are able to provide a personalized, meaningful shopping experience.
  • Management: Our management team has years of liquor retail experience that allows us to sell to and serve customers in a much more sophisticated manner than our competitors.
  • Relationships: Having lived in the community for 25 years, [Founder’s Name] knows all of the local leaders and newspapers, as well as suppliers. As such, it will be relatively easy for us to build branding and awareness of our store.
Liquor Store Business Plan Template [2019 Updated]
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