I. Executive Summary
This Section's Contents
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Business Overview
[Company Name] is an IV hydration center that provides IV hydration therapy to residents living in or near [insert location here]. Our IV therapy blends offer the perfect nutritional blends for a variety of wellness needs including anxiety & depression, mental clarity & cognitive function, improved immune health, boosted energy, accelerated healing, asthma & allergy relief, and increased recovery. We offer mobile and in-office services, both of which are administered by licensed professionals.
Products Served
[Company Name] will provide IV hydration therapy services for those over the age of 18. Specific products will include nutritional blends that help with dehydration, beauty, fatigue, hangovers, athletic recovery, and more. Customers can choose to receive their IV hydration therapy at [Company Name]’s location or in their own home.
In addition to these services, [Company Name] will also be a retailer of wellness products that align with the company’s mission.
Customer Focus
[Company Name] will primarily serve residents within a 10-mile radius of [company location]. Residents in the area prioritize their health and are always looking for new wellness trends and ideas.
The demographics of these customers are as follows:
- 63,935 residents
- Average income: $72,300
- Median age: 35.8 years
- 58.7% female
- 55% married
This lines well with our target demographic. Most customers who are interested in IV hydration therapy and other wellness services are women in the 18-34 demographic. In addition, there is growing demand from Generation X for services that promote holistic wellness. Individuals of all ages will be sure to patronize [Company Name] for both one-off and routine IV hydration services.
Management Team
[Company Name] is led by [Founder’s Name], who has been a nurse for [X] years. She graduated from [Medical School] summa cum laude in [year] and spent the vast majority of her medical career working at ABC Hospital. While working in the medical industry, [Founder’s Name] provided IV treatment to thousands of patients. She knows better than most the wonders that IV hydration therapy can provide. She has vast medical knowledge from her time as a nurse and has been trained to provide IV treatment safely and effectively to all her patients and clients.
Success Factors
[Company Name] is uniquely qualified to succeed for the following reasons.
- Our founder has years of medical knowledge and experience to serve the community better.
- Only a few other businesses in the nearby area offer IV therapy, but none specialize in it. [Company Name] will stand out with its specialized expertise in this field.
- We offer unique IV hydration blends and services that our competitors do not.
- Our blends are a better value than our competitors, on average being about 10-20% cheaper.
- Our company is located in a town with the perfect demographics for starting a specialized wellness clinic.
- Wellness centers in general are a proven business and are only becoming more and more popular throughout the United States.
Financial Highlights
[Company Name] is currently seeking $400,000 to launch. Specifically, these funds will be used as follows:
- Store design/build: $200,000
- IV Equipment: $50,000
- Mobile van purchase and upkeep: $50,000
- Working capital: $100,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even
Top line projections over the next five years are as follows:
| Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
|---|---|---|---|---|---|
| Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
| Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
| EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
| Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
| EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
| Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
| Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
| Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
| Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
| Net Profit Margin | 25% | 31% | 31% | 32% | 35% |
