II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name] is a brand new IV hydration clinic located at [insert location here]. The clinic will specialize in providing IV therapy services to help clients with a variety of health concerns and wellness needs. It will showcase a calming and healing interior to promote relaxation. [Company Name] will also sell wellness products that align with the company mission.
[Company Name] was founded by [Founder’s Name]. While [Founder’s Name] has been in the medical industry as a nurse for [X] years, it was in [month, year] that she decided to launch [Company Name]. [Founder’s Name] has administered IV treatment in a hospital setting for most of her career and discovered that some specialists offered a small range of IV treatments in wellness and holistic clinics. [Founder’s Name] decided to start a similar business that specialized in IV treatments and offered more products and services than the competitors in her area.
[Company Name]’s History
[Founder’s Name] founded and incorporated [Company Name] as an S-Corporation in [month, year]. Though the company is currently running out of a small rented office with only one treatment room, [Founder’s Name] is contacting larger commercial locations that are ready to lease.
Since incorporation, [Company Name] has achieved the following milestones:
- Developed the company’s name, logo, and website located at [website]
- Determined equipment and fixture requirements
- Identified and established relationships with equipment and product providers
- Begun recruiting key employees with previous medical or wellness experience
[Company Name]’s Products/Services
Below is [Company Name]’s initial IV blends that will be offered:
- Migraine Recovery
- Vitamin C Boost
- Hydration Infusion
- Inner Beauty Infusion
- Fatigue Relief
- Myers’ Blend
- Athletic Recovery
- Hangover Recovery
In addition to the IV treatments, [Company Name] will sell wellness products that align with the company’s goals and mission. Example products include:
- Multivitamins
- Booster shots
- Essential Oils
Licensed practitioners will also offer nutritional coaching services upon appointment.
