IV Hydration Business Plan Template [Updated 2024]

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II. Company Overview


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is a brand new IV hydration clinic located at [insert location here]. The clinic will specialize in providing IV therapy services to help clients with a variety of health concerns and wellness needs. It will showcase a calming and healing interior to promote relaxation. [Company Name] will also sell wellness products that align with the company mission.

[Company Name] was founded by [Founder’s Name]. While [Founder’s Name] has been in the medical industry as a nurse for [X] years, it was in [month, year] that she decided to launch [Company Name]. [Founder’s Name] has administered IV treatment in a hospital setting for most of her career and discovered that some specialists offered a small range of IV treatments in wellness and holistic clinics. [Founder’s Name] decided to start a similar business that specialized in IV treatments and offered more products and services than the competitors in her area.

[Company Name]’s History

[Founder’s Name] founded and incorporated [Company Name] as an S-Corporation in [month, year]. Though the company is currently running out of a small rented office with only one treatment room, [Founder’s Name] is contacting larger commercial locations that are ready to lease.

Since incorporation, [Company Name] has achieved the following milestones:

  • Developed the company’s name, logo, and website located at [website]
  • Determined equipment and fixture requirements
  • Identified and established relationships with equipment and product providers
  • Begun recruiting key employees with previous medical or wellness experience

[Company Name]’s Products/Services

Below is [Company Name]’s initial IV blends that will be offered:

  • Migraine Recovery
  • Vitamin C Boost
  • Hydration Infusion
  • Inner Beauty Infusion
  • Fatigue Relief
  • Myers’ Blend
  • Athletic Recovery
  • Hangover Recovery

In addition to the IV treatments, [Company Name] will sell wellness products that align with the company’s goals and mission. Example products include:

  • Multivitamins
  • Booster shots
  • Essential Oils

Licensed practitioners will also offer nutritional coaching services upon appointment.

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