IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the residents of [company location] and its surrounding areas.
The community of [company location] has a large population of affluent young adults and middle-aged residents who are committed to a healthy lifestyle. They are more open to unique wellness practices and understand the importance of nutrition for happy and holistic living. They are also more willing to pay higher prices for high-quality wellness services.
Customer Segmentation
The Company will primarily target the following three customer segments:
- Millennials: The town has a significant population of millennials. These individuals are more likely to be wellness-focused. This demographic is well connected to each other and, as such, is a prime source of referral business. [Company Name] expects to acquire new customers from referrals regularly.
- Generation X: The town has a sizable population from Generation X. As this age group finishes having children, they will increasingly focus on maximizing their well-being. In addition, this demographic has become increasingly proactive in maintaining their health as they age. [Company Name]’s range of IV services includes a variety of options to address these concerns.
- Women: The area has significantly more people identifying as female than male. Females are generally more interested in wellness services and will be more open to IV hydration therapy to enhance their wellness and nutrition.
