Home Inspection Business Plan Template [Updated 2024]

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IV. Customer Analysis


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Demographic Profile of Target Market

[Company Name] will serve homeowners & dwellers, home buyers & renters’ families, along with residential, commercial & institutional buildings in the [Location] area. Over time, the company expects that it will gain regional and national attention.

The precise demographics of the town in which the retail location resides is as follows:

WilmetteWinnetka
Total Population26,09710,725
Square Miles6.893.96
Population Density3,789.202,710.80
Population Male48.04%48.84%
Population Female51.96%51.16%
Target Population by Age Group
Age 18-243.68%3.52%
Age 25-345.22%4.50%
Age 35-4413.80%13.91%
Age 45-5418.09%18.22%
Target Population by Income
Income $50,000 to $74,99911.16%6.00%
Income $75,000 to $99,99910.91%4.41%
Income $100,000 to $124,9999.07%6.40%
Income $125,000 to $149,9999.95%8.02%
Income $150,000 to $199,99912.20%11.11%
Income $200,000 and Over32.48%54.99%

Customer Segmentation

The Company will primarily target the following customer segments:

  • Homeowners: The city has quite a number of homeowners who are in need of a regular inspection of their homes to keep them properly maintained.
  • Homebuyers and Renters: This category will include all those people who are buying or leasing a home and need to get the home inspected prior to the deal. The Company will record and provide the best inspection service report to its clients.
  • Residential, commercial & institutional buildings: This category will include large-scale residential buildings, apartments, condos, as well as the buildings of hotels, restaurants, factories, schools, colleges, offices, hospitals, and other institutions.
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