VI. Marketing Plan
This Section's Contents
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The [Company Name] Brand
[Company name] seeks to position itself as a respectable, upper-middle-market competitor in the home inspection market. Customers can expect high-quality and detailed inspection reports of their buildings.
The [Company Name] brand will focus on the Company’s unique value proposition:
- Convenient location.
- Offering high-quality service to families and corporate organizations who are interested in acquiring their own properties.
- Professional inspection reports for any type of building.
- Providing excellent customer service and customer experiences with high-quality service.
Promotions Strategy
[Company Name] expects its target market to be the homeowners & dwellers, homebuyers & renters’ and residential, commercial & institutional buildings. The Company’s promotions strategy to reach the audience includes:
Pre-Opening Events
Before opening the home inspection service company, [Company Name] will organize pre-opening events designed for prospective customers, local community, and press contacts. These events will create buzz and awareness for [Company Name] in the area.
Advertisement
Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. The Company will advertise its company offerings in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.
Public Relations
[Company Name] will hire an experienced PR agency/professional(s) to formulate a compelling PR campaign to boost its brand visibility among the target audience. It will look to garner stories about the company and its services in various media outlets like podcasts, television stations, radio shows, etc.
Social Media Marketing
Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. The Company will use social media to develop engaging content in terms of various forms and technologies of home inspection and post customer reviews that will increase audience awareness and loyalty.
Word of Mouth Marketing
[Company name] will encourage word-of-mouth marketing from loyal and satisfied clients. The Company will use recommendations and word-of-mouth marketing to grow the customer base through the network of its existing customers. The Company will be incentivizing its existing customer base and companies to encourage their friends to make a purchase for the first time.
Pricing Strategy
[Company Name]’s pricing will be moderate, so customers feel they receive great value when availing of the home inspection services. The customer can expect to receive quality inspection services at a more affordable price than what they pay at an ultra-premium building inspection company.
