VI. Marketing Plan
This Section's Contents
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The [Company Name] Brand
[Company name] seeks to position itself as a respectable, upper-middle-market competitor in the greenhouse farming industry. End customers can expect to receive superior quality products and services grown by highly educated professionals at competitive prices.
The [Company Name] brand will focus on the company’s unique value proposition:
- Offering a wide variety of fresh off-seasonal vegetables and fruits
- Latest and efficient greenhouse farm machines and equipment
- Quality Packaging
- Providing excellent customer service and customer-centric experiences
Promotions Strategy
[Company Name] has perfected its sale and marketing strategies first by networking with agriculture merchants and companies that rely on raw materials from the agriculture industry who are likely to become the company’s customers. The Company’s promotions strategy to reach the audience includes:
Pre-Opening Events
Before opening the greenhouse farm, [Company Name] will organize pre-opening events designed for prospective customers, wholesalers, retailers and press contacts. These events will create buzz, and awareness for [Company Name] in the area.
Industry Events
After opening the greenhouse farm, [Company Name] will attend the different industry related events and will outreach different renowned people in the greenhouse farming industry. These events will create buzz, and awareness for [Company Name] in the area.
Advertisement
Advertisements in print publications such as newspapers, magazines, and other publications are a great way for businesses to reach out to their target audience. The firm will place advertisements in renowned periodicals and newspapers. Getting appropriate placements in industry magazines and journals will also help to boost brand awareness.
Websites
The Company will advertise its greenhouse products and related services on different food related websites, agricultural websites, restaurant’s websites and many more. This will help the company to reach a large number of customers from different locations.
Social Media Marketing
One of the most cost-effective and practical marketing tools for increasing company visibility is social media. The Company will use social media to create interesting content on various greenhouse items and customer feedback in order to raise audience awareness and loyalty. Engaging with potential clients and business partners on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn can also assist in understanding changing customer needs.
Word of Mouth Marketing
[Company name] will encourage word-of-mouth marketing from loyal and satisfied clients. The Company will use recommendations and word-of-mouth marketing to grow the customer base through the network of its existing customers. The Company will be incentivizing its existing customer base to encourage their friends to come and try their exotic off-seasonal fruits and vegetables.
Special Offers
Offers and incentives are a great way for businesses to refill the turnover in their customer base that they lose every year. Special deals will be introduced to attract new customers and encourage repeat purchases, which will be beneficial in the long run. The Company will offer [x] of discount for initial months.
Pricing Strategy
[Company Name]’s pricing will be reasonable, so customers feel they receive greenhouse products at great value. The Company will ensure that the prices are far more affordable than what they pay at an ultra-premium greenhouse farm.
