V. Competitive Analysis
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Direct & Indirect Competitors
Sunshine Farms
Sunshine Farms is one of the largest greenhouse companies in the region. The company has been in business for xx years. Sunshine Farms offers a wide range of fruits and vegetables.
Sunshine Farms has amassed a large customer base, however, they do not provide greenhouse products directly to the end-users, they only distribute their products to wholesalers.
Green Thumb
Green Thumb is one of the largest greenhouse vegetable producers in the U.S. It specializes in producing and selling off-season vegetables. Green Thumb sells over 50 varieties of vegetables to wholesalers, institutional customers, and supermarket chains. The company has accumulated proprietary horticultural know-how for each step of the crop cultivation process.
Everyday Produce
Everyday Produce was established in [xx]. The company is a family group specializing in the fruit and vegetable sector. Everyday Produce sells its products to the main supermarket chains throughout the U.S. and is particularly attentive to continuous quality improvement processes for the satisfaction of the customer and the end consumer. Everyday Produce grows 1000+ varieties of crops and 800+ new varieties tested each year.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Management: The Company’s management team has years of business and marketing experience that allows them to market and serve customers in an improved and sophisticated manner than the competitors.
- Machinery/Equipment: The Company has some of the latest and efficient greenhouse farming machines and equipment and is guided by best practices in the industry.
- Quality products at affordable pricing: The complete array of greenhouse products offered by [Company Name] nearly equals the most premium positioned competitor, [Competitor Name]. However, [Company Name] will offer these products at a much more affordable price.
- Quality Packaging: [Company Name] will utilize product-oriented packaging materials that can reduce the damage in the products at the time of supply.
