IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will primarily serve retail customers, grocery stores, restaurants, and supermarkets of [company location] and its surrounding areas.
The area it will serve is populated mostly by moderate to affluent people; as a result, they have the means to pay for higher quality service.
Customer Segmentation
The Company will primarily target the following customer segments:
- Retail customers: The Company will target people who want to buy the products for their household use. The Company will also open a farm shop just outside the farm to cater to the needs of these customers.
- Retailers: Grocery stores and retailers will also be one of the market segments that the company will be targeting. The Company will offer products and services to this market segment at discounted rates to make them their regular customers and to advertise its name through them.
- Restaurants: Restaurants that offer non-seasonal vegetable and fruit dishes and need fresh products will also be the company’s customers.
