II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name] is a new gaming lounge located in downtown [Location]. We offer everything needed to create the ultimate gaming experience. With over a dozen wide-screen TVs, two dozen gaming computers, several of the latest gaming consoles, and thousands of games to choose from, you’ll never have a moment of boredom at [Company Name].
We also provide a comforting and welcoming environment, with several comfy couches and chairs, clean facilities, and exquisite food. Once you come to [Company Name], you will never want to leave.
[Company Name] is led and run by [Founder’s Name], who has worked in the industry for [X] years. [Founder’s Name] has managed some of the most popular gaming lounges in the region throughout his career. His time managing these businesses has helped him understand what makes gaming lounges successful as well as what keeps customers coming back. He also gained an in-depth knowledge of all aspects of a gaming lounge business, including the operations (e.g., running day-to-day operations) and management (e.g., staffing, marketing, etc.) sides of the industry. His goal is to utilize this knowledge and skills to build the most popular gaming lounge in [Location].
[Company Name]’s History
[Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation] and found a potential retail location soon after. The business is currently being run from [Founder’s Name]’s home, but once the lease on [Company Name]’s retail location is finalized, all operations will be run from there.
Since incorporation, the company has achieved the following milestones:
- Found a retail location and signed a Letter of Intent to lease it
- Developed the company’s name, logo, and website located at [website]
- Created the initial food and drink menu
- Determined the initial selection of games
- Determined equipment and inventory requirements
- Began recruiting key employees with experience in the industry
[Company Name]’s Products/Services
[Company Name] aims to offer the best gaming lounge experience in the city. To accomplish this, we’ve stocked our lounge with the best technology and games the industry has to offer. These include:
- A dozen 50” TVs
- More than a dozen gaming PCs
- Several of the best-selling gaming consoles
- Thousands of games
[Company Name] charges a small fee for each game rented. We also provide a full menu of snacks and drinks for additional charges. [Company Name] will also have a small bar that serves gamers over the age of 21.
Customers who wish to frequent the lounge often have the option to sign up for a monthly membership. The membership covers the fees for renting games and gives customers a discount on food and drinks.
