I. Executive Summary
This Section's Contents
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Business Overview
[Company Name] is a new gaming lounge located in downtown [Location]. We offer everything needed to create the ultimate gaming experience. With over a dozen wide-screen TVs, two dozen gaming computers, several of the latest gaming consoles, and thousands of games to choose from, you’ll never have a moment of boredom at [Company Name].
We also provide a comforting and welcoming environment, with several comfy couches and chairs, clean facilities, and exquisite food. Once you come to [Company Name], you will never want to leave.
Products Served
[Company Name] aims to offer the best gaming lounge experience in the city. To accomplish this, we’ve stocked our lounge with the best technology and games the industry has to offer. These include:
- A dozen 50” TVs
- Two dozen gaming PCs
- Several of the best-selling gaming consoles
- Thousands of games
[Company Name] charges a small fee for each game rented. We also provide a full menu of snacks and drinks for additional charges. [Company Name] will also have a small bar that serves gamers over the age of 21.
Customers who wish to frequent the lounge often have the option to sign up for a monthly membership. The membership covers the fees for renting games and gives customers a discount on food and drinks.
Customer Focus
[Company Name] will serve the residents of [Location] and the surrounding areas. The demographics of these customers are as follows:
- 320,721 residents
- Average income of $55,000
- 32% married
- 26% with children under 18
- Median age: 35 years
Management Team
[Company Name] is led and run by [Founder’s Name], who has worked in the industry for [X] years. [Founder’s Name] has managed some of the most popular gaming centers and similar establishments in the region. Throughout his career, he gained an in-depth knowledge of all aspects of the gaming lounge industry, including the operations (e.g., running day-to-day operations) and management (e.g., staffing, marketing, etc.) sides of the business. His experience, knowledge, and skills will all be invaluable to the company.
Success Factors
[Company Name] is uniquely qualified to succeed due to the following reasons:
- There are very few gaming lounges in the community, despite the demand for these establishments. Additionally, we have surveyed the local population and received extremely positive feedback saying that they explicitly want to frequent our business when it launches.
- Our location is in a high-volume traffic area and will thus be highly convenient to a significant number of passersby.
- The management team has a track record of success in the gaming lounge business.
- The gaming lounge business has proven to be a successful business in the United States.
Financial Highlights
[Company Name] is currently seeking $550,000 to launch. Specifically, these funds will be used as follows:
- Lounge design/build: $250,000
- Equipment and machinery: $150,000
- Working capital: $150,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even
Top line projections over the next five years are as follows:
| Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
|---|---|---|---|---|---|
| Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
| Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
| EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
| Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
| EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
| Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
| Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
| Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
| Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
| Net Profit Margin | 25% | 31% | 31% | 32% | 35% |
