V. Competitive Analysis
This Section's Contents
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Direct & Indirect Competitors
The following establishments are located within a ten-mile radius of [Company Name], thus providing either direct or indirect competition for customers:
Dave & Buster’s
Dave & Buster’s has been the go-to family gaming experience for decades. Providing numerous modern and vintage arcade experiences, game lovers of all ages will find something to enjoy during their visit. Dave & Buster’s also provides a wide selection of food items to enjoy while gaming throughout the facility.
Though Dave & Buster’s has seen success over the past few decades, many complain that it can be quite a costly experience, especially for large families. Food and drink options are overcharged, and the prizes require too many tickets. Also, while this establishment has numerous arcade games to enjoy, they have a limited selection of modern video games. Anyone who specifically wants to enjoy video games will be more interested in our establishment.
The Console
The Console is a local gaming lounge that opened up in 2018. It offers hundreds of games across popular consoles such as Xbox, PS5, and Nintendo Switch. Customers pay hourly to stay at the lounge and can purchase food and drinks for an additional cost.
However, The Console is a very small location, only offering six TVs to play games on. That means only a few individuals or groups can enjoy gaming here on any particular day. Because of this, The Console requires a reservation in order to enter the establishment. [Company Name] is much larger and can accommodate more than double the capacity.
Joe’s Game Bar
Joe’s Game Bar is a local bar dedicated to providing the best gaming experience possible. Though they are a small establishment, they have packed the bar with numerous consoles, multiple TVs, and hundreds of games. The bar also provides a cozy atmosphere that makes it easy for strangers to become friends while they compete in video games together.
However, Joe’s is still a bar whose target market are gamers who are over 21. As the establishment is primarily a bar that serves alcohol, children are not permitted there. Families who want to take their children to a gaming lounge will be more inclined to visit [Company Name].
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include the following:
- Management: Our management team has years of experience in the gaming lounge business that will prove invaluable.
- Location: [Company Name]’s location is in a safe area that is easily accessible by car, foot, or public transportation.
- Affordability: [Company Name] will aim to price its games, food, and merchandise moderately so that no one has to break the bank to have a fun night.
