IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the community residents of [Location] and its surrounding areas. Any child or adult that loves video games is welcome to our establishment.
Customer Segmentation
Though we accept everyone who has a love for video games, we will specifically target the following three customer segments:
- Families: Gaming lounges are the perfect establishments for families to enjoy themselves after a long week of school and work. Therefore, we will market the numerous family-friendly games and activities that we offer.
- Adult Gaming Fans: Gaming lounges aren’t just for kids. People of all ages can enjoy playing video games in our lounge. Therefore, we will market to adults as well and keep our lounge open late to accommodate their busy work schedules.
- Groups And Parties: Gaming lounges are the perfect settings for large groups and parties. We will offer the option for large gatherings to rent out the lounge for a private day of gaming fun.
