Food Delivery Business Plan Template [Updated 2024]

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VI. Marketing Plan

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
[Company Name] seeks to position itself as a popular local option in [location] where it will gain a following and increase its brand awareness.

The [Company Name] Brand

The [Company Name] brand will focus on the Company’s unique value proposition:

  • More comprehensive list of restaurants and grocery stores
  • Membership rewards
  • Faster delivery times
  • Includes more local options such as fairs, events, and farmers markets
  • Affordable fee structure

Promotions Strategy

[Company Name] expects its target market to be millennials, busy families, and the elderly. [The Company’s} promotion strategy to reach these businesses includes:

[Company Name] will invest in attractive signage and billboards to increase the brand awareness of the local food delivery business.

Local Publications
The company will also invest in advertising in selected larger publications such as newspapers and local publications.

[Company Name] will invest heavily in developing a professional website and app that displays all of the restaurant and store options the company will be able to deliver for. The company will also invest heavily in SEO so that the brand’s website will appear at the top of search engine results.

Restaurant and Store Partnerships
[Company Name] will partner with the restaurants and stores it will list on its platform and will display signs, flyers, and collateral material to advertise the food delivery option for its customers.

Social Media
[Company Name] will utilize the most popular social media platforms for ads since the majority of the clientele will be active on social media. The company will also have business accounts on each major platform to post regularly of food options that are available for delivery.

Collateral Material
[Company Name] will develop numerous collateral material to have on hand to give out to potential customers at the local farmers markets, events, or restaurant or store events.

Pricing Strategy

[Company Name]’s fee structure will be moderate so clients feel they receive great value when placing their food delivery orders.

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