Food Delivery Business Plan Template [Updated 2024]

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II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company name] is a newly established food delivery business located in [location]. The company will have an online website and app for its customers to schedule and choose the food that they will like delivered to their location. [Company Name] will deliver food to residences and businesses from a variety of local restaurants.

The company will have an online platform that will also be able to be downloaded to users’ phones as an app. Users will be able to create a login profile and have instant access to all the local restaurants, bakeries, grocery stores, and fast food establishments. In addition, the app will include local events such as farmers markets and fairs to include in the list of options. The company will outsource its delivery to local drivers that will be employed as Independent Contractors so they will be able to set their own schedule and hours. The drivers will receive orders through their app, select which user they want to deliver to, pick up the food order from the chosen establishment, and deliver to the user in a timely manner. This will allow the delivery drivers to earn extra income by completing food deliveries or work for [Company Name] on a full-time basis.

[Company Name] will reward users that frequently use their app. Users will be able to earn rewards and discounts for every order they place through the website or app. This will enable users to keep ordering their food delivery through [Company Name]. Users will be able to redeem their rewards for discounts on certain food items or receive discounts on delivery fees.

[Company Name]’s History

[Founder’s Name] has spent the last 2.5 years creating the food delivery online platform. As a tech entrepreneur, he knows how to map, develop, and implement an online platform. He has been instrumental in creating other apps and platforms for ecommerce companies and has created attractive and efficient apps for numerous Fortune 500 companies.

During the COVID-19 pandemic, [Founder] was on lockdown and working from his home. He used other food delivery services, but they were all slow, got his order wrong, or didn’t have a good selection of restaurants and establishments. It was then that he started developing his food delivery business and would implement and perfect all of the things that the competition suffered at.

Since incorporation, the Company has achieved the following milestones:

  • Mapped out the online platform for the food delivery business
  • Developed the company’s name, logo, and website located at [website]
  • Approached multiple local restaurants, grocery stores, and bakeries to be a part of [Company Name]’s platform
  • Determined necessary insurance and legal requirements
  • Began recruiting key employees that will be the food delivery drivers
  • Written and developed the Delivery Driver processes and procedures.

[Company Name]’s Products/Services

Below are [Company Name]’s service offerings:

  1. Food Delivery
  2. Grocery Delivery
  3. Drug Store Delivery
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