Food Delivery Business Plan Template [Updated 2024]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will target millennials, young professionals, and college age students as this demographic is more comfortable with online delivery services and regularly use other similar apps such as Uber and Tasty.

Typically, those who use online apps and delivery services are the younger generation as they are more technologically savvy. Despite this, [Company Name] will work to target retirees and the elderly population as they would benefit the most from food delivery services. This segment of the population does not leave their house often, do not drive anymore, and will benefit highly from the convenience of having their food, pastries, and drugs delivered to them in a safe and reliable manner.

The precise demographics of the area are as follows:

SpringdaleWyndham
Total Population26,09710,725
Square Miles6.893.96
Population Density3,789.202,710.80
Population Male48.04%48.84%
Population Female51.96%51.16%
Target Population by Age Group
Age 18-243.68%3.52%
Age 25-345.22%4.50%
Age 35-4413.80%13.91%
Age 45-5418.09%18.22%
Target Population by Income
Income $50,000 to $74,99911.16%6.00%
Income $75,000 to $99,99910.91%4.41%
Income $100,000 to $124,9999.07%6.40%
Income $125,000 to $149,9999.95%8.02%
Income $150,000 to $199,99912.20%11.11%
Income $200,000 and Over32.48%54.99%

Customer Segmentation

The Company will primarily target the following three customer segments:

  1. Young Professionals: they are tech savvy and are too busy advancing in their careers to go grocery shopping or sit for their take-out order at a restaurant.
  2. College Students: college students prefer to have their everyday necessities delivered to them as they are busy studying for exams or doing homework.
  3. Working Parents: Raising children and juggling careers is a constant hectic struggle as schedules get full and parents do not always have time to cook for their families. Working parents will certainly benefit from food delivery services as this will take one thing off their plate.
  4. Elderly: Elderly people will benefit from food delivery services as they do not drive all the time and are unable to receive food, drugs, and necessities on a consistent basis.
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