I. Executive Summary
This Section's Contents
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Business Overview
[Company name] is a newly established food delivery business located in [location]. The company will have an online website and app for its customers to schedule and choose the food that they will like delivered to their location. [Company Name] will deliver food to residences and businesses from a variety of local restaurants.
The company will have an online platform that will also be able to be downloaded to users’ phones as an app. Users will be able to create a login profile and have instant access to all the local restaurants, bakeries, grocery stores, and fast food establishments. The company will outsource its delivery to local drivers that will be employed as Independent Contractors so they will be able to set their own schedule and hours. The drivers will receive orders through their app, select which user they want to deliver to, pick up the food order from the chosen establishment, and deliver to the user in a timely manner.
[Company Name] will reward users that frequently use their app. Users will be able to earn rewards and discounts for every order they place through the website or app. This will enable users to keep ordering their food delivery through [Company Name].
Services
[Company Name] will offer a variety of delivery services. The services include food delivery, grocery delivery, and drug store delivery.
Customer Focus
[Company Name] will primarily serve the residents within a 1 to 20-mile radius of our location. The demographics of these residents are as follows:
- 4,629,739 residents
- Average income of $41,300
- Average household income of $56,000
- 38.45% married
- Median age: 39 years
[Company Name] will target millennials, young professionals, and college age students as this demographic is more comfortable with online delivery services and regularly use other similar apps such as Uber and Tasty.
Management Team
[Company name] will be owned and operated by [Founder’s Name], a local entrepreneur who has been in the tech industry for over 15 years. He has developed other apps and platforms for tech companies and has started mapping out this businesses’ platform for over two years. At this point, he has perfected the technology and is ready to reveal the new local food delivery service in [location].
With his entrepreneurial and tech knowledge, [Founder] will be able to quickly fix any issues with the platform. He has also formed relationships with the most sought after restaurants, bakeries, grocery stores in the area to sign them up to be part of the food delivery platform. He has also hired a team of independent food delivery drivers to earn extra money by completing the food delivery orders.
Success Factors
[Company Name] is uniquely qualified to succeed due to the following reasons:
- The company will include all of the most coveted restaurants and grocery stores.
- The company will reward its most loyal customers.
- Delivery times promise to be faster than the competition.
- Unlike the competition, [Company Name] will include local events in their platform, such as a local fair or farmers market.
- The delivery fees will be priced cheaper than the competition.
Financial Highlights
[Company Name] is seeking a total funding of $300,000 of debt capital to launch the food delivery business.
- Platform Development: $150,000
- Marketing and Brand Development: $100,000
- Working capital: $50,000 to fund the first three months’ of driver’s pay, insurance, and taxes until [Company Name] reaches break-even
Top line projections over the next five years are as follows:
| Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
|---|---|---|---|---|---|
| Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
| Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
| EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
| Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
| EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
| Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
| Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
| Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
| Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
| Net Profit Margin | 25% | 31% | 31% | 32% | 35% |
