VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the center’s unique value proposition:
- Convenient location
- Qualified and empathetic team of mental health and medical professionals
- Comfortable, relaxing atmosphere
- Willing to work with most insurance companies
Promotions Strategy
[Company Name] expects its target market to be individuals living within a 10-mile radius of its location. [Company Name]’s promotion strategy to reach these clients includes:
Website/SEO
[Company Name] will develop a professional website that showcases pictures of the rehabilitation center as well as the list of addiction treatments that we provide. It will also invest in SEO so that the company’s website will appear at the top of search engine results.
Social Media
[Founder’s Name] will create the company’s social media accounts and invest in ads on all social media platforms. The company will use targeted marketing to appeal to our target demographics.
Doctor’s Offices
[Founder’s Name] will connect with multiple doctors and primary care offices to ask them to refer our center to any patients looking for addiction help. We will ask them to keep a handful of our brochures on hand and give them to whoever needs our services.
Local Publications
[Company Name] will announce its opening several weeks in advance through publicity pieces in multiple local newspapers and publications. Regular advertisements will run to maintain exposure to relevant markets. Community newspapers, mental health publications, and similar channels will be a major promotion effort.
Ongoing Customer Communications
[Company Name] will maintain a website and publish a monthly email newsletter to provide tips for self-care and educate our clients on the basic psychology/science behind addiction and other common mental health concerns.
Insurance Partnerships
[Company Name] will partner with local and national insurance companies. These services will recommend our center when their customers search for nearby rehabilitation centers.
Pricing Strategy
[Company Name]’s pricing will be moderate so clients feel they are getting a great value when receiving our addiction treatment services.
