IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the community residents of [Location] and its surrounding areas. Our center will focus on helping individuals with their addiction and related mental health concerns. We expect much of our clientele to be young adults who have the disposable income and insurance to get the help they need.
Customer Segmentation
Addiction affects every demographic. Therefore, we expect our clientele will be diverse, with people coming from many backgrounds. Nevertheless, our market analysis reveals that addiction and substance abuse disproportionately affect young adults and those in lower to middle-income brackets. Therefore, we expect these two customer segments to make up much of our patient base.
