VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the company’s unique value proposition:
- Convenient location
- Expert dog breeders
- Healthy and cute Labrador puppies
- Affordable adoption fees
Promotions Strategy
[Company Name] expects its target market to be individuals working and/or living within a ten-mile radius of its location. The following are [Company Name]’s promotions strategy to reach these individuals:
Website/SEO
[Company Name] will develop a professional website that displays images of our current puppies and of our location. It will also invest in SEO so that the company’s website will appear at the top of search engine results.
Social Media
[Founder’s Name] will create the company’s social media accounts and invest in ads on all social media platforms. The company will use targeted marketing to appeal to our target demographics.
Ongoing Customer Communications
[Company Name] will maintain an ongoing newsletter that provides Labrador care tips.
Advertising
[Company Name] will invest in advertisements in featured local publications, such as community newspapers and newsletters. We will spend the most money on advertising during times when we have multiple puppies for sale.
Public Relations
[Company Name] will contact the local media to request media coverage of our company and the puppies we have available. They will be featured in local newspapers and publications as well as local television stations.
Veterinarian Offices
[Company Name] will put up flyers and advertise local veterinarian offices. This will help us reach residents who are looking for an additional pet or know someone looking for a puppy to adopt.
Pricing Strategy
The pricing for [Company Name] will be moderate so customers will feel they receive great value when adopting puppies from us.
