IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the community residents of [Location] and its surrounding areas. The community has a high pet ownership rate and favors owning dogs over other animals. The community will benefit from having a dog breeding company that specializes in breeding Labradors.
Customer Segmentation
[Company Name] will target the following customer segments:
- Families: Families with young children are more likely to adopt pets than other demographics. We expect most of our puppies will go to happy, growing families.
- Young Adults: Single young adults are the second most likely segment to consider adopting a pet, we expect many of our customers to be ages 25-35.
- Previous Dog Owners: Individuals who are already dog owners or have owned dogs in the past are very likely to consider adopting again. Therefore, we will aim to market our puppies to those who already have pets.
