I. Executive Summary
This Section's Contents
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Business Overview
[Company Name] is a new dog breeding company that specializes in breeding Labrador Retrievers for the community of [Location]. We are committed to providing our customers with quality puppies that will provide love, companionship, and years of enjoyment.
We breed all three colors of Labrador Retrievers: black, chocolate, and yellow. This allows our customers to find the perfect Lab for their family. We also take pride in providing our puppies with the best possible care. With our company founded by a veterinarian, our puppies receive regular veterinary care and checkups to ensure they are in the best health. They are also raised in a loving and stimulating environment to ensure they are happy. We are confident that our commitment to their care makes our puppies the best pets to adopt in all of [Location].
Products Served
[Company Name] breeds Labrador Retrievers that will make good pets for residents living in the [Location] area. We breed all three coat colors: black, chocolate, and yellow. We will follow extensive guidelines to ensure all parent dogs are healthy and that their puppies remain in good health in our care. We will also specifically breed for qualities that pet owners typically look for in a Labrador to ensure each puppy is fun, friendly, and loyal.
Customer Focus
[Company Name] will primarily serve the residents within a ten-mile radius of our Location.
- 83,927 residents
- Average income of $70,000
- 40.9% married
- 45.2% in Mgt./Professional occupations
- Median age: 35 years
- 40% pet ownership
Management Team
[Company Name] is led by [Founder’s Name] who has worked and lived with dogs for her entire life. She has owned several Labradors since she was a child, and has achieved a successful career as a veterinarian. Though she loves all animals, dogs are her favorite patients and she loves to see happy dogs go to good homes. This desire prompted her to start her own breeding business where she can care for Labradors all day long and ensure they get adopted by responsible owners. Her veterinarian expertise will be the company’s most valuable asset and will ensure that all the dogs under her care are in the best health possible.
Success Factors
[Company Name] is uniquely qualified to succeed due to the following reasons:
- Our region is home to many families and dog lovers who would be eager to adopt a new pet.
- The management team has a track record of success in dog breeding services.
- Dog breeding is a proven business and has succeeded in different communities throughout the United States.
Financial Highlights
[Company Name] is currently seeking $250,000 to launch. Specifically, these funds will be used as follows:
- Location design/build: $100,000
- Dog care supplies: $50,000
- Working capital: $100,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even
Top line projections over the next five years are as follows:
| Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
|---|---|---|---|---|---|
| Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
| Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
| EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
| Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
| EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
| Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
| Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
| Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
| Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
| Net Profit Margin | 25% | 31% | 31% | 32% | 35% |
