V. Competitive Analysis
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Direct & Indirect Competitors
The following establishments are located within a ten-mile radius of [Company Name], thus providing either direct or indirect competition for customers:
Rosa’s Puppies
Rosa’s Puppies is a small dog breeding company that breeds puppies that will be sent to good homes. The breeding company consists of Rosa herself and a few family members who care for the dogs. The business operates out of her home, which is located just outside [Location]. Residents looking for a new pet can find multiple breeds at Rosa’s including poodles, golden retrievers, and beagles. While Rosa’s will continue to be popular, we expect little competition from her since she does not breed Labrador Retrievers.
Best in Show Pups
Best in Show Pups is a major local breeder that specializes in breeding show dogs. Many of their puppies have gone on to win competitions and shows all around the country. Customers interested in purchasing these puppies can learn all about the available pups on their website as well as their pedigree. While Best in Show is a very popular breeder, we don’t expect too much competition from them since we do not breed show dogs.
Labrador Haven
Labrador Haven is a small local farm that breeds Labrador Retrievers and Golden Retrievers. The farm offers several acres for the dogs to roam and enough space for multiple litters of pups to grow up in. Since Labrador Haven offers Labradors for adoption, we expect them to be our biggest competitor. However, they have gained a reputation for not caring for their dogs or puppies verywell. We will develop a reputation for providing the utmost care to our puppies, which will give us a competitive advantage.
Competitive Advantage
[Company Name] has several advantages over its competitors. The following are some of its major advantages:
- Expert Breeders: [Company Name] only hires the best dog caretakers and breeders who have excellent skills working with dogs. [Founder’s Name] has years of experience working with Labradors and is an experienced veterinarian.
- Moderate Pricing: We offer adoption fees that are moderate and affordable so that any good human can adopt one of our dogs.
- Management: Our management team has years of dog breeding and care experience that allows us to market to and serve customers in a much more sophisticated manner than our competitors.
