II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name] is a new dog breeding company that specializes in breeding Labrador Retrievers for the community of [Location]. We are committed to providing our customers with quality puppies that will provide love, companionship, and years of enjoyment.
We breed all three colors of Labrador Retrievers: black, chocolate, and yellow. This allows our customers to find the perfect Labrador for their family.
Our puppies are raised in a loving and nurturing environment from the start. They are socialized with people and other animals from an early age, so they are well-rounded and well-adjusted. We also take great care to ensure that our puppies are healthy and free of any genetic defects. [Company Name] is founded by [Founder’s Name] who has had a successful career as a veterinarian. Her experience will ensure that every puppy is in perfect health before being sent to their new home.
[Company Name]’s History
After surveying the local customer base, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [Date of Incorporation].
The business is being run out of [Founder’s Name] home. Her property offers multiple rooms to care for the dogs as well as several acres of land for them to run around and play.
Since incorporation, [Company Name] has achieved the following milestones:
- Developed the company’s name, logo, social media accounts, and website located at [website]
Determined equipment and supply requirements
Began recruiting key employees
[Company Name]’s Products/Services
[Company Name] raises Labrador Retrievers that will make excellent pets for people living in the [Location] area. We breed all three coat colors: black, chocolate, and yellow. We will follow strict guidelines to ensure that all parent dogs are healthy and that their puppies remain healthy in our care. We will also specifically breed for qualities that pet owners typically look for in a Labrador, such as being playful, friendly, and loyal.
Here are some of the things we do to ensure that our puppies are healthy and well-socialized:
- We only breed from healthy, purebred Labrador Retrievers.
- We screen our parent dogs for genetic diseases.
- We provide our puppies with a clean, comfortable environment.
- We socialize our puppies with people and other animals.
