Distillery Business Plan Template [Updated 2024]

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V. Competitive Analysis


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Direct & Indirect Competitors

Andaz Distillery
Andaz Distillery is the producer of distilled beverages and distributor of premium-branded distilled spirits. The company’s product portfolio includes bourbon whiskey, scotch, tequila, rum, and ready-to-drink cocktails. It also engages in vertical integration, operating numerous retail locations, and passing on significant cost savings to consumers. The company also sells wine accessories like decanters, as well as cigars, and other products. The company focuses on expanding its geographic reach by promoting and distributing its products in new geographies.

B&B Spirits
B&B Spirits is one of [location Name’s] major spirits and wine companies. The company has offices worldwide and distributes its products in nations around the globe. The company’s collection of wines and spirits includes more than 25 brands. Spirits are a part of the company’s range of mid-priced to super-premium products.

The company is the largest full-service beverage and alcoholic beverage distributor in the [location name]. The store contains the area’s greatest selection of spirits (from the most popular to the rarest), as well as wines, beers, ales of all types, bar supplies, and related things.

Kieland Spirits
Kieland Spirits is the leading spirit producer in the world. The company’s principal products include Whisky, Gin, Vodka, Rum, Beer, Liqueur, Wine, Saki, Tequila, and Ready to Drink alcoholic beverages.

The company owns manufacturing production facilities across the world. The distillery also offers complimentary tastings, and the store’s inventory includes thousands of types of wines, liquor, and beer and a walk-in wine room includes some rare bottles.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Client-oriented service: [Company Name] will have a full-time sales manager to keep in contact with the wholesale customers.
  • Management: [Founder’s Name] has been extremely successful working in the industry and will be able to use his experience to create the best-tasting products. His unique qualifications will serve customers in a much more sophisticated manner than [Company Name’s] competitors.
  • Transparency: To continue to assure customers of the quality of [Company Name]’s products, customers are welcome to tour the distillery for a tasting and experience.
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