Distillery Business Plan Template [Updated 2024]

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II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name], located in the main commercial district of [Location Name], is a craft whiskey and bourbon distillery. The Company has purchased a building that was previously used as a distillery, and plans to open an adjoining tasting room and retail store. The distillery is centrally located to facilitate easy distribution of its products.

The Company’s primary service includes producing high-quality, craft whiskey and bourbon that not only enrich celebrations and traditions but also bring a touch of the extraordinary into daily life. It combines time-honored distilling with new methods and unique recipes to create a range of classic and craft beverages that everyone can enjoy.

[Company Name]’s History

[Founder’s Name] is an entrepreneur with a passion for distilled products who seeks to provide an upscale place for offering a selection of unique whiskey and bourbon. [Company Name] will work to become the best craft distillery in the state, offering the highest-quality whiskey and bourbon experience.

Upon finding the ideally-located former distillery, and surveying the local customer base, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

[Founder’s Name] is currently undergoing due diligence on the distillery property to assess the steps needed to bring it to an operational state.

Since incorporation, the company has achieved the following milestones:

  • Found location and submitted an offer of purchase
  • Developed the company’s name, logo, and website
  • Determined the list of products to be offered
  • Began recruiting key employees with experience in the distillery business

[Company Name]’s Products/Services

The Company will produce a variety of American whiskeys and bourbons:

  • High-end premium
  • Super premium
  • Premium
  • Value
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