I. Executive Summary
This Section's Contents
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Business Overview
[Company Name] is a craft whiskey and bourbon distillery located in the main commercial district of [Location Name]. The Company has purchased a building that was previously used as a distillery and plans to open an adjoining tasting room and retail store. The distillery is centrally located to facilitate easy distribution of its products.
Products Served
The Company will produce a variety of American whiskeys and bourbons:
- High-end premium
- Super premium
- Premium
- Value
All spirits will be made from cereal grains such as rye, barley or corn mash, with a select few flavor varieties.
Customer Focus
[Company Name] will primarily serve consumers aged 21 and above, living within a 100-mile radius of the distillery. The demographics of these customers are as follows:
- 509,000 residents
- The average income of $52,600
- 41.6% married
- 49.6% in Mgt./Professional occupations
- Median age: 34 years
[Company name] will also target local restaurants, hotels, and grocery stores.
Management Team
[Company Name] will be solely owned and operated by [Founder’s name], who has been distilling whiskey for more than [x] years. He worked with [xx company] as distiller assistant for [x] years before being promoted to head distiller in [year]. He worked as head distiller for [x] years before starting [Company Name]. As such, [Founder] has an in-depth knowledge of the distillery business, particularly on the operations side (e.g., running day-to-day operations), as well as a working knowledge of the business management side (e.g., staffing, marketing, etc.).
Success Factors
[Company Name] is qualified to succeed due to the following reasons:
- There is currently no distillery in [Location Name] where the company is opening its manufacturing facility. In addition, [Company name] has surveyed the local population and received extremely positive feedback saying that they explicitly want to purchase the whiskey when it is released.
- The Company’s will produce craft whiskey, using no artificial processes or additives, making it a superior product.
- The Company’s location is in a high-volume area and thus be highly convenient to significant number of passersby each day.
- The management team has a track record of success in the distillery business.
Financial Highlights
[Company Name] is currently seeking $430,000 to launch its distillery business. Specifically, these funds will be used as follows:
- Company design/build: $280,000
- Working capital: $150,000 to pay for marketing, salaries, and lease cost until [Company Name] reaches break-even.
Top line projections over the next five years are as follows:
Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
---|---|---|---|---|---|
Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
Net Profit Margin | 25% | 31% | 31% | 32% | 35% |