Distillery Business Plan Template [Updated 2024]

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IV. Customer Analysis

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the residents of [company location] and its surrounding areas. The area it will serve is populated mostly by middle-class to affluent people; as a result, they have the means to pay for higher-quality service.

The precise demographics of the town in which the distillery operates is as follows:

Total Population426,835
Square Miles6.89
Population Density3,789.20
Population Male48.04%
Population Female51.96%
Target Population by Age
Age 18 to 2411.87%
Age 25 to 3414.70%
Age 35 to 4412.15%
Age 45 to 5413.54%
Age 55 to 6411.82%
Target Population by Income
Income $50,000 to $74,99911.16%
Income $75,000 to $99,99910.91%
Income $100,000 to $124,9999.07%
Income $125,000 to $149,9999.95%
Income $150,000 to $199,99912.20%
Income $200,000 andOver32.48%

Customer Segmentation

The Company will primarily target the following customer segments:

  • Individual Buyers: The Company will operate a tasting room and retail store in [Location Name] in its initial phase to target the individual buyers residing in the nearby areas. The community is affluent and demand for premium spirits remains high throughout the year.
  • Retailers: The Company will also supply beverages to various liquor retailers. These stores will account for the bulk of the company’s customers, accounting for more than half of product sales.
  • Restaurants: The Company will also supply its products to local restaurants. These restaurants will account for a significant portion of the market.
  • Clubs & Bars: The Company will also supply its products to local clubs and bars in [Location name].
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