IV. Customer Analysis
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Demographic Profile of Target Market
[Company Name] will serve the residents of [company location] and its surrounding areas. The area it will serve is populated mostly by middle-class to affluent people; as a result, they have the means to pay for higher-quality service.
The precise demographics of the town in which the distillery operates is as follows:
Omaha | |
---|---|
Total Population | 426,835 |
Square Miles | 6.89 |
Population Density | 3,789.20 |
Population Male | 48.04% |
Population Female | 51.96% |
Target Population by Age | |
Age 18 to 24 | 11.87% |
Age 25 to 34 | 14.70% |
Age 35 to 44 | 12.15% |
Age 45 to 54 | 13.54% |
Age 55 to 64 | 11.82% |
Target Population by Income | |
Income $50,000 to $74,999 | 11.16% |
Income $75,000 to $99,999 | 10.91% |
Income $100,000 to $124,999 | 9.07% |
Income $125,000 to $149,999 | 9.95% |
Income $150,000 to $199,999 | 12.20% |
Income $200,000 andOver | 32.48% |
Customer Segmentation
The Company will primarily target the following customer segments:
- Individual Buyers: The Company will operate a tasting room and retail store in [Location Name] in its initial phase to target the individual buyers residing in the nearby areas. The community is affluent and demand for premium spirits remains high throughout the year.
- Retailers: The Company will also supply beverages to various liquor retailers. These stores will account for the bulk of the company’s customers, accounting for more than half of product sales.
- Restaurants: The Company will also supply its products to local restaurants. These restaurants will account for a significant portion of the market.
- Clubs & Bars: The Company will also supply its products to local clubs and bars in [Location name].