IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the residents of [company location] and its surrounding areas. The area it will serve is populated mostly by middle-class to affluent people; as a result, they have the means to pay for higher-quality service.
The precise demographics of the town in which the distillery operates is as follows:
|Target Population by Age|
|Age 18 to 24||11.87%|
|Age 25 to 34||14.70%|
|Age 35 to 44||12.15%|
|Age 45 to 54||13.54%|
|Age 55 to 64||11.82%|
|Target Population by Income|
|Income $50,000 to $74,999||11.16%|
|Income $75,000 to $99,999||10.91%|
|Income $100,000 to $124,999||9.07%|
|Income $125,000 to $149,999||9.95%|
|Income $150,000 to $199,999||12.20%|
|Income $200,000 andOver||32.48%|
The Company will primarily target the following customer segments:
- Individual Buyers: The Company will operate a tasting room and retail store in [Location Name] in its initial phase to target the individual buyers residing in the nearby areas. The community is affluent and demand for premium spirits remains high throughout the year.
- Retailers: The Company will also supply beverages to various liquor retailers. These stores will account for the bulk of the company’s customers, accounting for more than half of product sales.
- Restaurants: The Company will also supply its products to local restaurants. These restaurants will account for a significant portion of the market.
- Clubs & Bars: The Company will also supply its products to local clubs and bars in [Location name].