Digital Marketing Agency Business Plan Template [Updated 2024]

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V. Competitive Analysis

You can download our Digital Marketing Agency Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

H2 Marketing
H2 Marketing is the city’s most well-known digital marketing company and has been in business for xx years. H2 Marketing specializes in transforming mission-driven organizations through marketing and digital communications. H2 Marketing offers quality social media, content, and video advertising services. H2 Marketing works with both small and large businesses to help them enhance their business and optimize their bottom lines.

Digital Media Pros
Digital Media Pros has been in the industry since 2010, catering to various groups of customers. Digital Media Pros focuses on both organic and paid marketing to enhance the growth of its clients. Digital Media Pros is dedicated to bringing customers’ business visions to life through its knowledge and experience.

DigiStars was established in 2012 and is known for its transparent work and real-time results for its clients. DigiStars mainly focuses on lead generation, sales strategy, and business growth, but also provides ancillary services.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Management: The Company’s management team has x years of digital marketing experience that allows them to serve customers in an improved and sophisticated manner than the competitors.
  • Relationships: Having lived in the community for xx years, [Founder’s Name] knows all of the local leaders, media, and other influencers. Furthermore, he will be able to draw from his existing personal and professional relationships to develop an initial client base.
  • Location: [Company Name]’s location is near the center of town, giving the company access to budding artists, corporate organizations, entrepreneurs, and small businesses.
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