Digital Marketing Agency Business Plan Template [Updated 2024]

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II. Company Overview


You can download our Digital Marketing Agency Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name], located in [insert location here], is a full service digital marketing agency that helps businesses attain their marketing and sales goals. The Company focuses on branding, lead generation, customer acquisition, and customer retention. From SEO to social media management, the Company creates custom digital marketing solutions and strategies that perfectly fit its client’s businesses and industry. The Company’s goal is to become one of the leading digital marketing agency brands and compete with the leaders in the industry.

[Company Name]’s History

[Founder’s Name] is an entrepreneur with a passion for digital marketing who seeks to provide a one-of-a-kind upscale marketing experience. [Company Name] will become a well-known digital marketing company in [Location].

[Founder’s Name] has selected an initial location and is currently undergoing due diligence on each property and the local market to assess the most desirable location for the digital marketing agency.

Since incorporation, the company has achieved the following milestones:

  • Developed the company’s name, logo, and website
  • Determined the list of services to be offered
  • Determined equipment requirements
  • Began recruiting key employees with experience

[Company Name]’s Services

The Company will be offering the following products and services:

  • Search engine optimization (SEO)
  • Video advertising
  • Lead generation
  • Email marketing
  • Digital display advertising
  • Social media management
  • Other related digital marketing advisory and consulting services
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