III. Industry Analysis
[Company Name] competes against small, individually owned digital marketing agencies and major regional or national chains. There are 5,523 digital marketing agencies businesses in the U.S. The number of businesses in the digital marketing agencies industry in the U.S. has grown 13.7% per year on average over the last five years.
The primary positive factor affecting this industry is the demand driven by the target audience to market and promote their content, products, and services online, which in turn is driving the growth of the digital marketing industry. The rising number of end-users in North America for online shopping is also projected to open wider opportunities for advertisers to promote their products online, thereby increasing regional market growth.