IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve entrepreneurs and start-ups, corporate organizations, as well as small businesses in the [Location] area. Over time, the company expects that it will gain regional and national recognition.
The precise demographics of the town in which the retail location resides is as follows:
|Forestry, Fishing, Hunting, and Agriculture Support||0.29%|
|Transportation and Warehousing||2.83%|
|Finance and Insurance||6.56%|
|Real Estate and Rental and Leasing||4.75%|
|Professional, Scientific and Technical Services||11.36%|
|Management of Companies and Enterprises||0.69%|
|Admin, Support, Waste Mgt, Remediation Services||5.15%|
|Health Care and Social Assistance||10.80%|
|Arts, Entertainment and Recreation||1.66%|
|Accommodation and Food Services||8.59%|
|Other Services (Except Public Administration)||9.78%|
The Company will primarily target the following customer segments:
- Entrepreneurs and Start-Ups: This segment will need a different approach to digital marketing as it is one thing to market and promote an established corporation and a totally different one to do the same for a start-up.
- Corporate Organization: The Company will be looking forward to serving corporate organizations to help them increase their brand awareness and generate new business leads.
- Small Businesses: Small businesses that need to increase their reach in the local, national and international markets will make an important market segment for the company.