Digital Marketing Agency Business Plan Template [Updated 2024]

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IV. Customer Analysis


You can download our Digital Marketing Agency Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve entrepreneurs and start-ups, corporate organizations, as well as small businesses in the [Location] area. Over time, the company expects that it will gain regional and national recognition.

The precise demographics of the town in which the retail location resides is as follows:

Total Businesses38,124
Forestry, Fishing, Hunting, and Agriculture Support0.29%
Mining0.35%
Utilities0.23%
Construction9.64%
Manufacturing4.16%
Wholesale Trade5.62%
Retail Trade14.54%
Transportation and Warehousing2.83%
Information1.81%
Finance and Insurance6.56%
Real Estate and Rental and Leasing4.75%
Professional, Scientific and Technical Services11.36%
Management of Companies and Enterprises0.69%
Admin, Support, Waste Mgt, Remediation Services5.15%
Educational Services1.20%
Health Care and Social Assistance10.80%
Arts, Entertainment and Recreation1.66%
Accommodation and Food Services8.59%
Other Services (Except Public Administration)9.78%

Customer Segmentation

The Company will primarily target the following customer segments:

  • Entrepreneurs and Start-Ups: This segment will need a different approach to digital marketing as it is one thing to market and promote an established corporation and a totally different one to do the same for a start-up.
  • Corporate Organization: The Company will be looking forward to serving corporate organizations to help them increase their brand awareness and generate new business leads.
  • Small Businesses: Small businesses that need to increase their reach in the local, national and international markets will make an important market segment for the company.
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