I. Executive Summary
This Section's Contents
You can download our Digital Marketing Agency Business Plan Template (including a full, customizable financial model) to your computer here.
Business Overview
[Company Name], located in [insert location here], is a full service digital marketing agency that helps businesses attain their marketing and sales goals. The Company focuses on branding, lead generation, customer acquisition, and customer retention. From SEO to social media management, the Company creates custom digital marketing solutions and strategies that perfectly fit its client’s businesses and industry. The Company’s goal is to become one of the leading digital marketing agency brands and compete with the leaders in the industry.
Services
[Company Name] will provide a variety of services to its clients. Its services include:
- Search engine optimization (SEO)
- Video advertising
- Lead generation
- Email marketing
- Digital display advertising
- Social media management
- Other related digital marketing advisory and consulting services
Customer Focus
[Company Name] will primarily serve entrepreneurs and start-ups, corporate organizations, as well as small businesses within a 100-mile radius of the business location. The demographics of these customers are as follows:
- 510,000 corporations and small businesses
- Average income of $80,000
- 50% in Mgt./Professional occupations
Management Team
[Company Name] is led by [Founder’s name], who has been in the digital marketing industry for [x] years. [Founder] is a certified and licensed digital marketing expert. He has extensive experience working for leading digital marketing agencies prior to starting his own digital marketing agency. He will have the help and support of his business partner, [Insert Name], who will handle the admin tasks for the company.
Success Factors
[Company Name] is qualified to succeed due to the following reasons:
- There is currently a high demand for digital marketing services in the community. In addition, the company surveyed the local population and received highly positive feedback pointing towards an explicit demand for the services, supporting the business after launch.
- There has been significant growth in digital marketing over the past few years. Those who cater to this market have been thriving.
- The management team has a track record of success in the digital marketing business.
- The digital marketing business is a proven, successful business in the United States.
Financial Highlights
[Company Name] is currently seeking $190,000 to launch a digital marketing agency. Specifically, these funds will be used as follows:
- Office build-out and Startup costs: $100,000
- Working capital: $90,000 to pay for marketing, equipment and salaries.
Top line projections over the next five years are as follows:
| Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
|---|---|---|---|---|---|
| Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
| Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
| EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
| Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
| EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
| Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
| Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
| Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
| Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
| Net Profit Margin | 25% | 31% | 31% | 32% | 35% |
