III. Industry Analysis
[Company Name] competes against large-scale dairy farmers in the U.S. Dairy farming has developed into a highly automated production process. Feeding, watering and milking are carried out with minimal labor input. Moreover, the dramatic shift from small-scale production toward vertically integrated factory farms or large, single-phase specialized farms has further raised the overall level of industry automation over the past five years.
Dairy farming in the US is a $41.8 billion industry. Innovations in packaging stimulate demand, as do new production techniques enabling the manufacture of long-life milk. The market size of the Dairy Farming industry is expected to increase by 0.9% over the next five years.