Dairy Farm Business Plan Template [Updated 2024]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will primarily serve local residents, restaurants, food and beverage wholesalers, and retailers within a 100-mile radius of the farm. These businesses typically gross from $5 million to $10 million in annual revenues and source their supplies from within a 100-mile radius of their facilities.

The precise demographics of the town in which the business resides is as follows:

SpringdaleWyndham
Total Population26,09710,725
Square Miles6.893.96
Population Density3,789.202,710.80
Population Male48.04%48.84%
Population Female51.96%51.16%
Target Population by Age Group
Age 18-243.68%3.52%
Age 25-345.22%4.50%
Age 35-4413.80%13.91%
Age 45-5418.09%18.22%
Target Population by Income
Income $50,000 to $74,99911.16%6.00%
Income $75,000 to $99,99910.91%4.41%
Income $100,000 to $124,9999.07%6.40%
Income $125,000 to $149,9999.95%8.02%
Income $150,000 to $199,99912.20%11.11%
Income $200,000 and Over32.48%54.99%

Customer Segmentation

The Company will primarily target the following customer segments:

  • Local Residents: The Company will sell its products to local residents within 50-mile radius.
  • Restaurants: The Company will sell its products to restaurants within a 100-mile radius.
  • Retailers and Wholesalers: The Company will sell its products to food and beverage wholesalers and retailers within a 100-mile radius.
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