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Dairy Farm Business Plan Template [Updated 2023]

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VI. Marketing Plan


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

The [Company Name] Brand

[Company name] seeks to position itself as a respectable, upper-middle-market competitor in the dairy farm industry. Customers can expect high-quality products with affordable pricing and excellent packaging.

The [Company Name] brand will focus on the Company’s unique value proposition:

  • Efficient and Effective Delivery network
  • Good Packaging
  • Quality products at affordable pricing
  • Providing excellent customer service and customer experiences
  • Suitable working conditions

Promotions Strategy

[Company Name] expects its target market to be local residents, restaurants, food and beverage wholesalers, and retailers in the 100-mile area. The Company’s promotions strategy to reach the audience includes:

Advertisement
Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. The Company will advertise its company offerings in local magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.

Public Relations
[Company Name] will hire an experienced PR agency/professional(s) to formulate a compelling PR campaign to boost its brand visibility among the target audience. It will look to distribute stories about the company and its services through various media outlets like television stations, radio shows, etc.

Social Media Marketing
Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. The Company will use social media to develop engaging content in terms of various forms and technologies of dairy farming and post customer reviews that will increase audience awareness and loyalty.

Pricing Strategy

[Company Name]’s pricing will be moderate, so customers feel they receive great value when availing of the products. Pricing will be about 50% lower than retail prices to allow wholesalers and retailers to earn their margins.

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