VI. Marketing Plan
This Section's Contents
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[Company Name] seeks to position itself as a family-friendly, high-tech campground for campers of all ages. Patrons can expect to enjoy modern amenities and facilities while being immersed in nature.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Prime recreational location, in the middle of nature and away from the buzzing city
- Exciting activities nearby and comfortable facilities onsite
- Family-focused environment
- Amenities powered by latest technology including contactless technology in all facility bathrooms
Promotions Strategy
[Company Name] expects its target market to be residents and tourists within a 50-mile radius of its location. The Company’s promotion strategy to reach these customers includes:
Social Media
[Company Name] will invest heavily in a social media advertising campaign. The marketing manager will create the Company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.
Publications
The Company will also invest in advertising in selected local and national publications such as travel magazines, newspapers, and brochures to build brand awareness and draw in new customers.
Website/SEO
[Company Name] will invest heavily in developing a professional website that displays all of the features and benefits of the campground. It will also invest heavily in SEO so that the campground’s website will appear at the top of search engine results.
Direct Mail
[Company Name] will blanket neighborhoods surrounding its location with direct mail pieces. These pieces will offer discounts and promotional incentives for people to choose the campground for their next camping adventure.
Community Events/Organizations
The Company will promote itself by distributing marketing materials and participating in local community events, such as school fairs, local festivals, or sporting events.
Ongoing Customer Communications
[Company name] will publish a monthly email newsletter to tell customers about recreational opportunities, events, and discounts.
Pre-Opening Events
Before opening the campground, [Company Name] will organize pre-opening events designed for prospective customers. These events will create buzz and awareness for [Company Name] in the area.
Pricing Strategy
[Company Name]’s pricing will be moderate and on par with competitors so consumers feel they receive great value when renting a tent pad or RV pad at the campground.
