II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name], located in [insert location here] is a newly established campground business that focuses on providing convenient, modern amenities for the casual recreational camper and their family. The company uses the latest technology to enhance its amenities for camping in comfort. [Company Name] aims to be the top choice for camping in [Location] all year round.
[Company Name] was founded by [Founder’s Name], who has been working in the campground industry for nearly 20 years. While [Founder] has never developed his own campground, he has worked as a campground manager for many years and has gained an in-depth knowledge of the campground business including the operations side (e.g., running day-to-day operations) and the business management side (e.g., finances, marketing, etc.).
When this campground property became available, he recognized the potential of the area, having led some of his most successful outings in the waters and recreational spots nearby.
[Company Name]’s History
[Founder] began researching what it would take to create his own campground company and did a thorough analysis on the costs, market, demographics, and competition. [Founder] has compiled enough information to develop his business plan in order to approach investors.
[Founder’s Name] incorporated [Company Name] as a Limited Liability Corporation on [date of incorporation]. Once the purchase of the land is finalized, light construction can begin to build-out the campground.
Since incorporation, the Company has achieved the following milestones:
- Located available property for sale that is ideal for a new campground
- Developed the Company’s name, logo, and website located at [website]
- Hired a general contractor for the build-out of the campground and its facilities
- Determined equipment and necessary supplies
- Began recruiting key employees with previous campground management experience
[Company Name]’s Products/Services
Below are [Company Name]’s product and service offerings:
The campground will provide campers with the following amenities:
- Camp Store
- Electrical Hook-ups
- Tent Pads
- RV Pads
- Water Station
- Modern Restrooms with Contactless Technology
- Hot Showers
- Fire Rings