IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will primarily serve vacationers and residents within a 50-mile radius of the campground location.
The community of [company location] has thousands of active families, children, teenagers, young adults, adults, and seniors who regularly participate in recreational activity. Additionally, thousands of tourists visit the area each year who are looking for new recreational opportunities.
Customer Segmentation
The Company will primarily target the following three customer segments:
- Families with children: The community has a lot of families with children looking for fun outdoor activities they can enjoy together.
- Tourists: The area also has numerous national and international tourists each year. These tourists come for the local recreational activities available.
- Outdoor Enthusiasts: The Company will also target those who frequently engage in outdoor activities such as hiking, camping, boating, and bicycling since the area has many of these activities available nearby.
