II. Company Overview
This Section's Contents
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Who is [Company Name]?
[Company Name] is a new butcher shop located in [insert location here] that sells high-quality meats to local residents.
[Company Name] was founded by [Founder’s Name]. While [Founder’s Name] has been in the butcher shop business for some time, it was in [month, date] that he decided to launch [Company Name].
While driving around [insert location here] one day, he realized there was a lack of quality butcher shops in the [insert specific neighborhood] area. He recognized this as an exciting business opportunity that would serve the local residents. Before incorporating his business, he surveyed nearby residents and workers and found that many would be excited at the opportunity to frequent a neighborhood butcher shop, especially if it focused on quality and moderate pricing.
[Company Name]’s History
After getting the results of the survey, [Founder’s Name] found a potential retail location and incorporated [Company Name] as an S-Corporation on [date of incorporation].
The business is currently being run from [Founder’s Name]’s home, but once the lease on [Company Name]’s retail location is finalized, all operations will be run from there.
Since incorporation, the company has achieved the following milestones:
- Found a retail location and signed a Letter of Intent to lease it
- Developed the company’s name, logo, and website located at [website]
- Created the initial menu
- Determined equipment and inventory requirements
- Began recruiting key employees with experience in the butcher industry
[Company Name]’s Products/Services
Below is a list of [Company Name] products that will be on the initial menu:
- Roast Beef
- Deli meats
In the future, [Company Name] will also create unique seasonings and rubs for sale as well.