IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the community residents of [company location] and its surrounding areas.
The local community of [insert location here] is full of hardworking families looking for affordable meat options for their meals. Currently, most meat is bought at chain grocery stores which rarely offer quality selections. [Company Name] aims to be the friendly neighborhood butcher that can provide local families with a better quality selection of choice cuts.
Customer Segmentation
We will primarily target the following customer segments:
- Local workers: Thousands of individuals work within a half-mile radius of our location. Many of them will be looking for a quick stop to pick up meat for their dinner after work. [Company Name] can provide them with quick and friendly service that saves them from the hassle of going to the grocery store.
- Families: Meat is a staple food for many American families. Thousands of families live in the neighborhoods within a 5-mile radius of our shop, and we expect many of them to frequent us for all their meat needs.
- Middle-class residents: [Company Name] will market itself as the neighborhood butcher for middle-class residents. We offer affordable prices and all the staple meats that middle-class Americans enjoy for their meals.
