Bubble Tea Business Plan Template [Updated 2024]

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I. Executive Summary


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Business Overview

[Company Name] is a new bubble tea shop located in [Location]. We serve the widest selection of bubble tea drinks that can be found in the [Location] area. Customers can choose from milk tea, green milk tea, iced tea, and other drinks and customize each one with our long list of flavors and add ons. We aim to be the #1 bubble tea shop in the city by offering the best selection of high quality bubble tea drinks and providing the best customer service in the industry.

[Company Name] is led by [Founder’s Name]. [Founder’s Name] was raised in Taiwan and immigrated to the U.S. in 2015. She longed to drink authentic bubble tea and was disappointed in the quality and lack of options available in [Location]. She decided to open up her own bubble tea shop to introduce the residents of [Location] to high-quality, authentic bubble tea.

Products Served

At [Company Name], we pride ourselves on offering the largest menu of bubble tea in the area. We serve milk tea, green milk tea, coconut milk tea, iced tea, and tea smoothies. We also offer about twenty different flavor options for each drink type, including hazelnut, vanilla, and strawberry, and have several other add ons and customizations to choose from.

Customer Focus

[Company Name] will primarily serve the residents who live within a two mile radius of our bubble tea shop. The demographics of these customers are as follows:

  • 50,123 residents
  • 2,182 commuters
  • Average income of $65,700
  • 38.9% married
  • 52.3% in Mgt./Professional occupations
  • Median age: 39 years

We are located in an outdoor shopping center, so we will also serve any pedestrians who come by for a drink while they shop.

Management Team

[Company Name] is led by [Founder’s Name]. [Founder’s Name] was raised in Taiwan and immigrated to the U.S. in 2015. She longed to drink authentic bubble tea and was disappointed in the quality and lack of options available in [Location]. Her disappointment inspired her to create her own bubble tea shop that serves truly authentic bubble tea and a large assortment of flavors and customizations.

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

  • There is very little competition as [Location] is home to very few bubble tea shops.
  • Our bubble tea shop is located in an outdoor shopping center which has a high volume of traffic on a daily basis. We will be in a convenient location for numerous passersby each day.
  • The bubble tea shop business is a proven business and has succeeded in communities throughout the United States.

Financial Highlights

[Company Name] is currently seeking $420,000 to launch. Specifically, these funds will be used as follows:

  • Store design/build: $200,000
  • Inventory and supplies: $50,000
  • Equipment: $50,000
  • Working capital: $120,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

Top line projections over the next five years are as follows:

Financial SummaryFY 1FY 2FY 3FY 4FY 5
Revenue$560,401 $782,152 $1,069,331 $1,379,434 $1,699,644
Total Expenses$328,233 $391,429 $552,149 $696,577 $776,687
EBITDA$232,168 $390,722 $517,182 $682,858 $922,956
Depreciation$7,000 $7,000 $7,000 $7,000 $7,000
EBIT$225,168 $383,722 $510,182 $675,858 $915,956
Interest$6,016 $5,264 $4,512 $3,760 $3,008
Pre Tax Income$219,152 $378,458 $505,670 $672,098 $912,948
Income Tax Expense$76,703 $132,460 $176,985 $235,234 $319,532
Net Income$142,449 $245,998 $328,686 $436,864 $593,416
Net Profit Margin25%31%31%32%35%

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