IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the community residents of [Location] and its surrounding areas. Since we are located in a shopping center, we will particularly target shoppers who walk by our shop as they travel from store to store.
The area residents and commuters we serve are affluent and have the disposable income to purchase high-quality bubble tea drinks as they shop and go about their day.
Customer Segmentation
We will primarily target the following three customer segments:
- Tea lovers: Bubble tea is the perfect drink for someone who wants a bit of sugar and caffeine without the coffee. We offer multiple tea options and flavors, ensuring that every tea lover who walks through our door has the means to create their ideal drink.
- Shoppers: We are located in a prime location in the middle of a busy outdoor shopping center. Therefore, we expect many of our customers to be shoppers who pass by while heading to their next store.
- Young adults: Young adults in their 20s and 30s tend to be the biggest demographic for bubble tea shops. Therefore, we expect many of our customers to be in the 18-35 age demographic.
