II. Company Overview
This Section's Contents
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Who is [Company Name]?
[Company Name] is a new bubble tea shop located in [Location]. We serve the widest selection of bubble tea drinks that can be found in the [Location] area. Customers can choose from milk tea, green milk tea, iced tea, and other drinks and customize each one with our long list of flavors and add ons. We aim to be the #1 bubble tea shop in the city by offering the best selection of high quality bubble tea drinks and providing the best customer service in the industry.
We will offer a comfortable and welcoming environment for customers to order bubble tea and relax for a while. We also offer mobile ordering for customers who need bubble tea on the go. Our shop will be located in a busy shopping center so many customers will either want to relax after hours of shopping or take their drink to their next destination.
[Company Name] is led by [Founder’s Name]. [Founder’s Name] was raised in Taiwan and immigrated to the U.S. in 2015. She longed to drink authentic bubble tea and was disappointed in the quality and lack of options available in [Location]. She decided to open up her own bubble tea shop to introduce the residents of [Location] to high-quality, authentic bubble tea.
[Company Name]’s History
[Founder’s Name] incorporated [Company Name] on [Date of Incorporation] as an S-Corporation. She has been primarily running the operations of the business from her home but has found a potential retail location to turn into a bubble tea shop. Once the lease is approved, all operations will run from there.
Since incorporation, the company has achieved the following milestones:
- Found a retail location and signed a Letter of Intent to lease it
- Developed the company’s name, logo, and website located at [website]
- Created the menu
- Determined equipment and initial inventory needed
- Began recruiting key employees
[Company Name]’s Products/Services
We offer an extensive menu of bubble tea drinks, flavors, and add ons to appeal to all customers. Some of the drinks we sell include:
- Milk tea
- Green milk tea
- Tea smoothies
- Fruit tea
- Coconut milk tea
- Iced tea
Customers can choose flavors and other add ons to their drinks. Some of the flavors we offer include:
- Vanilla
- Hazelnut
- Banana
- Strawberry
- Blueberry
- Orange
- Watermelon
- Coconut
- Chocolate