VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the company’s unique value proposition:
- High-quality bubble tea drinks
- Long list of flavors, add ons, and other customizations
- Convenient location
- Moderate pricing
- Mobile order options
- Cozy and welcoming atmosphere
- Excellent customer service
Promotions Strategy
[Company Name] expects its target market to be residents living within a two mile radius. [Company Name]’s promotion strategy to reach these potential customers includes:
Website/SEO
[Company Name] will develop a professional website that displays all the bubble tea products and customizations that we offer. It will also invest in SEO so that the company’s website will appear at the top of search engine results.
Social Media
[Founder’s Name] will create the company’s social media accounts and invest in ads on all social media platforms. The company will use targeted marketing to appeal to our target demographics.
Advertising
[Company Name] will initially advertise in local newspapers and sponsor community events in order to gain awareness.
Sampling
[Company Name] employees will initially give free bubble tea samples to passersby to allow them to taste the quality of our products and learn about us.
Pre-Opening Events
Before opening the shop, [Company Name] will organize pre-opening events designed for prospective customers, local merchants, and press contacts. These events will create buzz and awareness for [Company Name] in the area.
Direct Mail
[Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts, and/or provide other inducements for people to frequent the bubble tea shop.
Pricing Strategy
[Company Name] pricing will be moderate, so customers feel they receive great value when patronizing the bubble tea shop.