Auto Repair Shop Business Plan Template [Updated 2023]

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II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is a local auto repair shop in [Location]. We provide top-quality auto repair and maintenance services to our customers. We cater to companies and individuals who require a fast and professional auto repair service.

[Company name] is a proud member of the Automotive Service Association (ASA) and the National Institute for Automotive Service Excellence (ASE). All of our auto mechanics are ASE-Certified Technicians. We are constantly training so that our auto mechanics can stay up-to-date on all the latest developments in the fast-changing world of auto repair technology.

[Company Name]’s History

[Company Name] was founded by [Founder’s Name] in [month, year]. [Founder] was a car mechanic in [Location] for 10 years. When he and his family moved to [Company’s Location], he started repairing cars for their friends within their neighborhood. By word of mouth and because of his great and fast service, he became known to other neighborhoods in [Location]. That is when he decided to establish [Company].

Since incorporation, the Company has achieved the following milestones:

  • Found a business location
  • Developed the company’s name, logo and website located at [website]
  • Determined equipment and fixture requirements
  • Began recruiting key employees

[Company Name]’s Products/Services

[Company Name] will be able to provide its clients with the following services:

  • Oil and Filter Change
  • Tire Rotation and Services
  • Brake Repair Service
  • Engine Services
  • Tire Change Service
  • Transmission Services
  • Scheduled Maintenance
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