IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the residents of [company location] and the immediately surrounding areas in a 20 mile radius.
The area we serve is populated mostly by the middle and upper class and lead busy lifestyles; as a result, they have both the need for auto repair and maintenance services and the means to pay for it.
The precise demographics of this market are as follows:
|Target Population by Age Group|
|Target Population by Income|
|Income $50,000 to $74,999||11.16%||6.00%|
|Income $75,000 to $99,999||10.91%||4.41%|
|Income $100,000 to $124,999||9.07%||6.40%|
|Income $125,000 to $149,999||9.95%||8.02%|
|Income $150,000 to $199,999||12.20%||11.11%|
|Income $200,000 and Over||32.48%||54.99%|
The Company will primarily target the following three customer segments:
- Local automobile owners: This segment comprises loyal locals who patronize our auto repair services, especially for regular car maintenance.
- Businesses: Since the [Company Name] is located near big business establishments, the company will target them to offer maintenance services while they work.