V. Competitive Analysis
This Section's Contents
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Direct & Indirect Competitors
The following businesses are located within a 20 mile radius of [Company Name], thus providing either direct or indirect competition for customers:
The Center for Art
The Center for Art is a nonprofit organization in the U.S. devoted to the exclusive presentation of outsider and contemporary self-taught art. More than a gallery, the center is a vital resource for students, scholars and the art enthusiasts, featuring a permanent collection containing 1,100-plus works of art, the Henry Darger Room collection, the Robert A. Roth Study Center, educational programs and more.
Richard Smith Gallery
Nestled in the heart of the city is the Richard Smith Gallery, which hosts rotating exhibitions by artists primarily working with paint and sculpture. The space is named for its late founder, local art dealer Richard Smith. Notable artists that have had work exhibited at the gallery include Josef Albers, Roy Lichtenstein, Mark Rothko, Robert Rauschenberg and Pablo Picasso.
Emily Paulson Gallery
The Emily Paulson Gallery was founded in 1976 and recently expanded to a second gallery. Specializing in international contemporary art in all media, particularly of the socio-political variety, the gallery exhibits young and emerging artists alongside established ones. Early on, it was one of the first galleries to offer exhibitions to women artists such as Jenny Holzer, Barbara Kruger, Sylvia Plimack Mangold and Cindy Sherman. Other notable artists who have shown here include Sol LeWitt, Gordon Matta-Clark, Fred Sandback, Lorna Simpson, Nancy Spero, Richard Tuttle, Carrie Mae Weems and Kehinde Wiley (among many others).
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Locally-Made Products: [Company Name] will work with the best local artists for its items, ensuring that 90% of items will come from within a 100 mile radius of the art gallery. Local residents appreciate this support for local manufacturers and tourists appreciate that they will find items that they cannot find where they are from.
- Management: Our management team has years of business and art experience that allows us to sell to and serve customers in a much more sophisticated manner than our competitors.
- Relationships: Having lived in the community for 25 years, [Founder’s Name] knows all of the local leaders and newspapers, as well as artists. As such, it will be relatively easy for us to build branding and awareness of our art gallery and to establish a product line.
